Monday, June 4, 2007

sippin' on bacardi



i love mojitos, but i cringe every time this commercial interrupts my daily intake of cable and reality-based television. bacardi's latest spot for mojitos reminds me of that bizarre slow-motion trance dance sequence in the "matrix" movie, and not in a good way. a mojito is such a refreshing and sexy drink that you would think bacardi would come up with something a little more creative and daring. it's beyond cliche to see a liquor commercial with toned and plastic-looking models engaging in a social environment with their cocktails in tow. perhaps it's the miami club theme that really bothers me. i also hate the music and wiggle dance i think they want us dopey consumers to begin practicing in the clubs. well, bacardi not only do i not enjoy your commercial, i think you're "mojito dance" is stupid and has nothing to do with the drink.

where are all the decent commercials?

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