prep story

Ten New Yorkers
photographed by Scott Schuman
What happens when a veritable selection of ten New Yorkers, Scott Schuman of The Sartorialist, and Gant team up? A celebration of the preppy heritage of Gant and true, individual American style. Take notice Gap, this is how to creatively rebrand without losing your core audience as well as reaching out to a newer, more contemporary and fashion conscious audience. Admit it, there's a little bit of prepster in all of us.

big love

"The Ut Uniqlo Project"
Chloë Sevigny and Tadanobu Asano
photographed by Dan Jackson
This was by far the most fetching thing at Uniqlo besides those inexpensive cashmere sweaters.

via chole sevigny.org

girl.

Michelle Williams photographed by Scott Sternberg
Boy by Band of Outsiders Fall/Winter 2008 Look book

“It’s just us goofing off and having fun. There isn’t hair and makeup, there are no lights or anything. We were just laughing and talking all day. They are not supposed to be self-important and serious [shots]. It’s the antithesis of all that.”--Scott Sternberg, designer for Boy. by Band of Outsiders

psycho

Patrick Petitjean photographed by Steven Meisel
Prada fall/winter 08
Is it just me or does this have a certain "American Psycho" vibe to it?

how does it feel?

Noah Mills photographed by Terry Richardson
for Tom Ford Menswear Spring/Summer

Channeling a bit of D'Angelo for spring, Mr. Ford?

the one

Are we really to believe this? I want Gisele back.

i only watched for the commercials

Am I the only one that thought this was the oddest Super Bowl commercial ever?

Since when is Naomi Campbell a dancer? Why have a dance off with lizards? Why "Thriller"? Odd. Odd. Odd.

the new pink?

DKNY Spring/Summer 2008 advertisements
Caroline Trentini and Andrew Cooper
photographed by Peter Lindbergh

Pastels for spring can be boring but rust, pavement, and black? I might have to opt out on the first one, but Donna Karan has granted me another season of my favorite color combination.

the mist

Jil Sander advertisements for Spring/Summer 08
Kasia Struss and Clément Chabernaud
photographed by Willy Vanderperre

What an interesting way to convey the ethereal lightness of the collection with something a little hard and terrifying.

P.S., Am I the only one that thinks wet hair is sexy?

strike a pose

Burberry Spring/Summer advertisement
photographed by Mario Testino

The look for Burberry this spring is lithe, pale, and all about putting your best "O" face forward. Oh, and you have to be lunging at your fellow man as well.

For an explanation of such tomfoolery, watch this:

can i have a coffee please?

Am I the only one that laughed out loud at the utter absurdity of this commercial?

third world democracy

M.I.A. for Marc by Marc Jacobs
photographed by Juergen Teller

I really like those ties.

courtesy of oh no they didn't

"sen-saaaaaa-tional work!"

Gucci, David Lynch, and Blondie seemed like a great combination but I was ultimately let down by the mad cap maestro's commercial for Gucci's latest perfume Gucci by Gucci. However, these behind the scenes moments are amazing and make me love the commercial just a little more this go around. Lynch giving Raquel Zimmerman her inspiration and commanding more sparkle is incredible.

upgrade u

Sing, dance, gaze sensually into the camera, weave flutter from the wind machines just right, writhe around gold set pieces, hawk Direct TV package. Is there anything she can't do?

unforgivable

"Unforgivable Woman"
dir., Sean Combs

This may be kinda late but what do we think of Diddy's feigned sexuality and poured on thick disregard for restraint and subtlety in his commercial for his new Unforgivable Woman fragrance? He's never been one to shy away from his flaunting of sexy wealth and rap mogul machismo, so why stop the show with this attempt to further his omnipotent presence in popular culture. At least he's occupying himself with fluff like this as opposed to further contributing to the music world.

night moves

"Videotape"
Radiohead

"In Rainbows", Radiohead's latest album, may seem like a stunt but don't let the hype, or the conscious lack of, fool you. The album is a little rough and experimental around the edges but there's that great accessibility and pull Radiohead songs so effortlessly convey in their appeal. It's interesting to think about the machine that is self-promotion in the entertainment industry and how one of the biggest and most influential bands of the past two decades completely rejects it. Is it biting the hands that feeds or is it a sly commentary on the strength of music overshadowed by who wears what and how many TRL appearances an act can make? Whatever it is I know I like this album and they are at least making an attempt to confuse and keep us guessing. That's saying more than flashing their genitals to keep their names on the collective consciousness.

gucci girl

"Gucci by Gucci"
dir., David Lynch

This is pretty but is it wrong that I want more?

that girl

"Thunder Perfect Mind"
dir., Jordan and Ridley Scott
2005

This may seem kind of late, but this 2005 short film that doubles as a sly perfume ad for Prada is as smart, charming, and attractive as its star, Canadian supermodel Daria Werbowy. A good way to start out a Tuesday morning, right?

les deux

Irina Kulikova, Kasia Struss, Clement Chabernaud & Douglas Jewell for Jil Sander photographed by Willy Vandeperre

Raf Simons continues to propel his sharply bare approach at Jil Sander with these advertisements for the fall collection. There's something very different about the new look for the label. The leather, the pairs, the subtle hint of some form of aberrant sexuality. What does it all mean? Much like the discreet tailoring and unwavering minimalist palette, perhaps the secret to the meaning of these ads are in the strengths of the clothes. If only we could all afford it.

P.S., Irina K. has somewhat of an interesting discovery story. She's a little bird looking, wouldn't you say? But I think that's a big trend for women this fall.

photos courtesy of the fashion spot

dark city

Gisele Bundchen for Yves Saint Laurent
photographed by Inez Van Lamsweerde & Vinoodh Matadin
CORRECTION: This is the sexiest ad of the season.

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