photographed by Scott Schuman
What happens when a veritable selection of ten New Yorkers, Scott Schuman of The Sartorialist, and Gant team up? A celebration of the preppy heritage of Gant and true, individual American style. Take notice Gap, this is how to creatively rebrand without losing your core audience as well as reaching out to a newer, more contemporary and fashion conscious audience. Admit it, there's a little bit of prepster in all of us.
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