surf's up!

It's only been the first few days of Milan fashion week and already a trend has reared its fleeting little head. Surfwear has captured the disparate but iconoclastic minds of Alexander McQueen, Giorgio Armani, and Christopher Bailey for Burberry Prorsum. I'm not sure I'm going to follow this one, but it is a valid source of inspiration for the modern man who wants his clothes functional, adaptable to his environment, and ingrained with a sense of security and long lasting quality. It may seem like a stretch but that's exactly what you want out of swimwear and fits what we should desire from clothes in general.

A more direct approach at Alexander McQueen

An electric blue jacket that could double as a wetsuit at Burberry

Beach ready sportswear at Empirio Armani


Does this mean boogie boards are the "it" accessory of the season?